No Relationship, No Open
A cold pitch from an unknown founder lands in the same inbox as 200 other cold pitches. Editors open emails from people they recognize. We have those relationships.
Journalists don't cover launches — they cover stories. We craft the story, target the right editors, and handle the outreach so your announcement lands in publications your customers actually read.
Most startup press pitches go unread. Not because the product isn't good — because journalists receive hundreds of pitches weekly and most lack the angle, timing, or relationship to break through.
A cold pitch from an unknown founder lands in the same inbox as 200 other cold pitches. Editors open emails from people they recognize. We have those relationships.
Tech journalists don't cover "a new app." They cover disruption, funding, trends, and conflict. If your pitch doesn't fit a narrative they're already building, it gets filed immediately.
A pitch sent at the wrong time — after a bigger story in your space, during earnings week, mid-cycle for a quarterly publication — never runs. Timing is craft, not luck.
From press kit to published article. We handle everything between your announcement decision and your first byline.
We build the complete press kit: product overview, founder bio, key stats, high-res assets, and an embargoed briefing doc that makes a journalist's job easy.
We don't spray press lists. We identify the 20–30 journalists and editors actively covering your vertical and pitch them individually with tailored angles.
We work with you to surface the narrative that editors want to publish — not "we launched a product" but a story about the problem, the shift, and why now.
Pre-briefing publications under embargo before your launch date ensures you have coverage waiting to publish the moment you announce — not waiting weeks after.
Beyond tier-1 press, we distribute to tech newsletters, Substack publications, and niche industry blogs that reach your actual potential customers directly.
Real-time dashboard showing which journalists opened your pitch, who published, where you were mentioned, and what traffic drove back to your site.
Every tier includes targeted outreach — not bulk distribution. We'd rather land 5 relevant placements than 50 irrelevant mentions.
Take our free 6-question Launch Readiness quiz. Get a score and specific recommendations on your press strategy before you brief journalists.